ADVANSA' s 2025 collection of new innovations

ADVANSA introduces its 2025 collection of new innovations that combine trusted brand quality, ergonomic design, and sustainability. These new developments underline ADVANSA's commitment to improving sleep comfort through advanced fibre technology and sustainable practices.

A NEW GENERATION OF ERGONOMIC SLEEP COMFORT AND SUSTAINABILITY

Comforel® Cervical Care

ADVANSA expands its Comforel® fibreball range with the Comforel® Cervical Care pillow. This ergonomic pillow is specifically designed to provide a personalised, physiologically correct alignment of the cervical spine. Developed using scientific data, the pillow's filling weight can be adjusted to suit individual needs, providing relief from tension in the head and neck area.

DACRON® Infinity: Forever new: for pillows and duvets that retain their comfort properties for years.

Consumer research conducted by ADVANSA shows that flattening and clumping over time are the number 1 cause of pillow dissatisfaction. In response, ADVANSA introduces DACRON® Infinity, specially designed and tested to resist flattening and provide long-lasting comfort. With DACRON® Infinity, bedding retains its fluffy, new feel for years. It’s also a recycled fibre made from plastic bottles, for a lower carbon footprint.

ADVA®tex: Textile-to-Textile recycling : From Textile Waste to Filling Fibres

ADVA®tex is a new, sustainable fibre made using 100% recycled textile waste from the apparel industry. Its brown colour  a result of the manufacturing process, is especially suited for furniture and mattress enduses. ADVA®tex helps  reduce CO₂ emissions and dependence on virgin raw materials. This innovation meets the growing demand for closed-loop (T2T) textile recycling and reinforces ADVANSA's commitment to sustainability.

Protecting the Mediterranean: Aerelle® Blue

Aerelle® Blue is a soft, voluminous fibre used in pillows and duvets made from recycled plastic bottles collected by our partner Plastic Bank along the Nile River in Egypt. The Nile is responsible for over a third of plastic pollution in the Mediterranean Sea

This initiative not only helps to reduce the 229,000 tonnes of plastic entering the Mediterranean Sea each year, but also provides impoverished communities with new income opportunities. Find out more at plasticbank.com

Suprelle® Memory: A New Standard for Ergonomic Pillows

ADVANSA has upgraded its Suprelle® Memory fibre, now made with a modified polymer (similar to that used for elastomeric fibres). This ultra-fine fibre delivers a visco-elastic memory effect, offering improved pressure distribution, and better heat dissipation compared to traditional PU memory foam blocks along with the soft touch of a fibre-filling.

"Premium Fibres Inside" : Our Commitment to Quality and Innovation

In 2025, ADVANSA launches a refreshed brand identity. Highlighting its ingredient brands, which are central to product quality and consumer trust, ADVANSA will introduce a new slogan: "Premium Fibres Inside". This tagline is designed to communicate instantly to consumers and will be incorporated into its communication, reinforcing the company's commitment to excellence.

Looking Ahead: Future R&D Projects

ADVANSA’s engineers are developing innovative solutions for the future. Prototypes will be available at the show:

• Climarelle®: Introducing bio-based, thermoregulating microcapsules (PCMs) made from 100% natural ingredients.
• Comforel® Cubes: A novel pillow filling concept replacing traditional foam with fibre cubes mixed with soft polyester fibres, ensuring breathable comfort and optimal air circulation without chemical additives.

Meet us at Heimtextil 2025

Join ADVANSA at Heimtextil in Frankfurt from January 14th – 17th 2025, in Hall 11.0, Stand B 15. 

As we approach the festive season, we wish you and your families health, happiness, prosperity, and success in 2025